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50 UK Black Friday & Cyber Monday Statistics


Significant shopping events can move the country, especially right before the holidays. So what do UK Black Friday & Cyber Monday statistics say about our thirst for a bargain?

UK Black Friday & Cyber Monday Statistics

  1. According to one study, 89% of Brits are aware of Cyber Monday. (Simon-Kucher & Partners)
  2. UK spending on Black Friday and Cyber Monday stood at £6 billion in 2020. (Finder)
  3. Cyber Week sales in the UK increased by 146% in 2020. (BigCommerce)
  4. On a global scale, Cyber Monday 2020 exceeded the e-commerce revenue of Black Friday 2020 by $1.8 billion (around £1.5 billion). (Statista)
  5. In 2021, Brits spent £4.8 billion on Black Friday and Cyber Monday. (Finder)
  6. However, the overall spending for the Black Friday weekend hit £9.42 billion in 2021. (SaleCycle)
  7. In 2021, the UK accounted for 10.3% of all global Black Friday searches online. (Statista)
  8. In 2014, search interest for the term ‘Black Friday’ began to rise seven weeks before the actual date. (Finder)
  9. But by 2022, the search interest for ‘Black Friday’ began 12 weeks before the date. (Finder)
  10. Brits plan to spend approximately £3.95 billion on Black Friday and Cyber Monday purchases in 2022. (Finder)
  11. An average Brit could spend an average of £189.59 in 2022. (Friday)
  12. 2022 expected spending is 31% less than in 2021 when shoppers were planning to spend £275 on average. (Finder)
  13. Despite a reduction in overall expenditure, sales are projected to increase by 6% from 2021. (Finder)
  14. Barclaycard’s data showed that payments made with cards between midnight and 5pm on Black Friday in 2021 were up by 23% from 2020. (Voscap)
  15. Similarly, data from Nationwide showed purchases were up by 26% from 2020. (Voscap)
  16. According to Shopify’s data, the peak sales occurred between 10am and 11am in 2021. (Shopify)
  17. On the Shopify platform, the average cart price was £63.19 in 2021, up from £55.17 the year earlier. (Shopify)
  18. In 2014, Black Friday became the peak pre-Christmas online sales day in the UK. (Which)

UK Black Friday & Cyber Monday: Online or In-Store?

  1. Online sales accounted for 61.49% of Black Friday weekend spending in 2021. (SaleCycle)
  2. 17% of online traffic on Black Friday in 2020 was from mobile devices. (SaleCycle)
  3. Generation X (53%) and baby boomers (53%) are more likely to shop only online. (Finder)
  4. 46% of Brits plan to make Black Friday and Cyber Monday purchases online, with 10% shopping only in-store. (Finder)
  5. In-store spending is expected to be higher at £174 per person, with online purchases predicted to reach £167 per person in 2022. (Finder)
  6. Londoners (62%) are the most likely to shop on the high street in 2022, while those in the East of England (57%) plan to only shop online. (Finders)
  7. One survey found Amazon to be the most popular online retailer, with 64% of people shopping on the platform. (Toluna)
  8. Argos (28%) and eBay (19%) were other popular online platforms in the UK in 2021. (Toluna)
  9. The highest forecast consumer demand in-store is found at Fortnum & Mason. (Statista)
  10. 28% of UK consumer brands don’t participate in Black Friday sales. (Statista)
  11. In 2021, Amazon launched its Black Friday deals as early as 8th November. (Which)

Black Friday & Cyber Monday: What Are People Buying?

  1. 22% of shoppers plan to buy a small kitchen appliance in 2022, followed by gaming consoles or devices (20%) and home decorations (20%). (Finder)
  2. Only 9% of shoppers consider purchasing floor care appliances, such as vacuums. (Finder)
  3. 26% of men are considering buying gaming consoles or devices, with home decorations being most favoured by women (24%). (Finder)
  4. On average, approximately 33% of UK consumers self-gift during Black Friday sales. (Statista)
  5. In 2021, 69% said they bought a gift for themselves, 60% for family members, and 23% for partners. (Toluna)
  6. The cart abandonment rate for Black Friday in 2020 stood at 77.74%, with airline and luxury fashion sales having the highest abandonment rates. (SaleCycle)
  7. Cyber Monday’s lowest cart abandonment rate occurred at 21.00, with 76.49% abandoning their purchases. (SaleCycle)
  8. Big discounts get 27% of shoppers to buy, while 25% find free returns enticing. (Emarsys)
  9. On average, discounts between 21% and 30% are the most likely to get people to buy a Black Friday deal. (
  10. For those planning to avoid spending in 2022, 52% said it’s due to the cost of living crisis, while 33% said they want to avoid unneeded purchases. (Emarsys)

Black Friday & Cyber Monday: Shopper Demographics

  1. Men are more likely to spend money on Black Friday and Cyber Monday sales, spending £205 on average to women’s planned £174. (Finder)
  2. In 2021, men spent £335 on average on Black Friday sales. (Finder)
  3. 65% of Generation Z plans to spend money on Black Friday and Cyber Monday sales in 2022, while only 8% of the silent generation is considering making a purchase. (Finder)
  4. Generation Z also had the smallest planned reduction in spending from 2021, as they plan to spend £149 in 2022 compared to £175 in 2021. (Finder)
  5. Northern Irelanders are more likely to participate in Black Friday shopping, with 53% saying they’ll spend money. (Finder)
  6. The regions least likely to spend money on Black Friday in 2022 were the East of England and the South West, with only 33% planning to shop. (Finder)
  7. The Scottish plan to spend the most in 2022, with an average of £257. (Finder)
  8. The North Easterners are only planning to spend £143 per person in 2022. (Finder)
  9. Approximately two-thirds of respondents in one survey said they are planning on putting Black Friday purchases on debit cards, with just under a quarter opting to spend on credit cards. (
  10. Men are more likely to spend on credit cards (28.26%) than women (19.65%). (
  11. Buy Now Pay Later was preferred by 6.6% of people in a survey. (
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